Design should function not just as a tool of communication, but as a form of space-making, world-making, and a continual search for alignment with a growing community. It should be a continual reminder and reinforcement of the spaces we want to create in the world, as it is often the first way we externalize, communicate, and announce our ideas and dreams to the outside world.
My design methodology is informed by empathic dialogue. Beginning through the relational and the conversational, I first seek the ethical axes and goals that we strive for in creating design systems together. In the process of developing an intelligent system, the hope is to create a parallel set of care practices that tend to this network and reflect back the core values of the people I design for.
The ultimate hope is to create design that centers access, communicates effectively, and pushes the limits of play and innovation in order to help us question the role that design plays in our lives at large. Design should unfurl as an emergent tool that grows with you and your organization, accompanying sets of shifting values, teams, and iterations as infinitely unfurling webs.
This is a small selection of design projects I have worked on from 2015-2024.
If you have any questions or seek to work with me, please contact:
agustinezegers@gmail.com
TWELVE EARTHS
Twelve Earths is a longform art project by artist Michael Jones McKean, connecting twelve
sites across the planet. Twelve Earths’ design language is heavily informed by early computational technologies, early mark-making, and a search for universal symbology. Designs have included: a social media identity, a renewed logotype for the project, apparel, website design support, and the creation of announcement and pitch decks for key partners.
Additional links: Social Media + Press Release
agar olfactory is an artistic perfumery studio dedicated to creating scents during apocalyptic times. its design identity is inspired by early digital technology and scientific nomenclature, playfully diverting the strict visual languages of these realms with disorientation, plays at pixelation, and multi-focal views.
The design process has focused on a brand logotype, icons for a series of scents, packaging design, and a social media identity with still and moving content.
DOWN TO EARTH
Down To Earth was an exhibition curated by Kathy Cho at Roots & Culture in Chicago, IL. I created an exhibition identity with assets for social media, web, wall vinyl, and postcard for the exhibition.
The design process was informed by the idea of being firmly planted on Earth as well as the works of the exhibition itself, which explored thematics of microorganisms, soil, and other earthly beings. The final result is organic, playful, and points to an orientation that doesn’t center the human eye, but rather a freeform particle or bacteria: a descent into earth through strata, particle, and biome.
HOLLIS FRAMPTON x ROOM EAST
ADSVMVS ABSVMVS was Hollis Frampton’s first solo show in New York, completed after his passing in collaboration with his archive. Hosted by ROOM EAST, the exhibition required a series of materials to represent his video and photographic work. The materials were inspired by archival materials which were printed using dot-matrix in 1978. Ads were created for MOUSSE Magazine, Contemporary Art Daily, and October Journal.
PREPARING TO WELCOME THE CHTHULUCENE
Artist’s book published under Ediciones Popolet. Designed as a nutritional label that follows FDA standards as a playful wink to subverting societal orders.
QUEERFOODWEB
Artist’s print published under Ediciones Popolet. Designed as a disorienting interspecies web that invites engagement from all sides.